Pioneer ReLive the Moment

I was there!

Pioneer is launching a series of headphones to compete with big names like beats by dre. The premise of this campaign is that music can have a powerful emotional response. When you hear an old song you can experience the same feeling as the first time you heard it. How could we capture this? We created a social media app that allowed users to pick a moment, their friends, and the song from various api’s from spotify and facebook. By sharing this “music moment” via facebook you and your friends can relive the moment that really made that song memorable.

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