HERTZ / CAMPAIGN
Hertz ×
Tom Brady.
A new drive.
A familiar game changer.
THE CAMPAIGN
A different kind
of electric.
Tom Brady brings a familiar face and a playful spirit to Hertz’s electric-vehicle story. Three spots put him at the center of the experience, while six posters turn the promise of a new way to drive into bold, memorable images.
Brady. Behind the wheel.
Stay ahead
of the curve.
Visual direction for Tesla’s integration into the Hertz fleet. Bold headlines, cinematic imagery, and Hertz yellow introduce electric driving through a familiar brand.