Thrifty - Just right
Global Campaign
2024
CD / AD / DESIGNER
CEDRIC GUERIN
MY KEY SKILLS
(1) BIG THINKER
Big ideas and a unique perspective allow me to come up with ideas that go above and beyond the brief. Brilliance lies under and any design execution.
(2) TECH AFFICIONADO
Leveraging my experience and curiosity about all things tech (web3, ai, devices and platforms). I am always forward thinking about where campaigns will be headed and how they can accomplish their goals.
(3) CULTURE SPONGE
Change come at light speed these days and staying relevant has become harder than ever. My affinity for the psychology around culture allows me to stay on top of all trends and movements across multiple demographics.
(4) DESIGN PRO
From color theory, laout design, ui/ux, and the impact of big visuals my experience has guided my flavor into a formidable talent to beautifully and purposly design just about anything.
(5) EFFICIENCY WIZARD
I'm a firm believer that the less time you spend on unnecessary tasks the more time you have to make something wonderful. I pride myself on maximizing time, effort and budget nourish creativity.
NUTSHELL
I am the ever-elusive design unicorn in the creative technology world, with over 122 dog years of experience. Outside of coming up with killer ideas, I can direct, design, code, illustrate, and flat out create cool things.
As a Creative/Art Director I have been managing and creating cool stuff (digital and otherwise) for big brand clients for 13+ years, like these guy, Burger King, Dell, AT&T, Virgin and MINI, and many more. I’ve even picked up some shiny awards and recognition along the way. I am to the core a true talented creative with the rare abitlity to think like a developer. I find seamless ways to merge both together to create inspiring and engaging campaigns.
EXPERIENCE
KANPAI MEDIA
CREATIVE DIRECTOR 2024 - PRESENT
Created and launched a fight league, digital collectible series, apparel line and grew a fresh brand the a cultural heavyweight.
PARADIGM SPORTS
CREATIVE DIRECTOR 2023 – 2024
Created digital collateral and collectibles for the worlds biggest fighters like Conor Mcgregor, Leon Edwards, and more.
FKQ
CREATIVE DIRECTOR 2018 – 2023
Creative lead for several major national brands like Thrifty, Hertz and PODS. Created several brand campaigns across all mediums.
Archer Malmo
SR ART DIRECTOR 2015 – 2018
Developed several campaigns/products for clients, national and local. Icluding apps and interactive experiences.
Razorfish
SR ART DIRECTOR 2014 – 2015
Developed several campaigns/products for clients like Car2Go, Patron Tequilla, and Citibank.
GGMR
CREATIVE DIRECTOR 2013 – 2014
Lead digital creative for agency. Developed several creative campaigns for clients like Sky, Virgin, Vodafone and Pioneer. Managed team of designers and controlled all creative output.
Sanders/ Wingo
SR ART DIRECTOR 2011 - 2013
Lead digital creative for agency. Developed several creative campaigns for clients like AT&T, MINI, and Burger King. Paramount member in pitches for new business and agencies digital progression.
Schematic / Possible Worldwide
SR ART DIRECTOR 2010 – 2011
Designed and art directed several websites, microsites and interactive experiences for global brands including Dell, Alienware, Dow, and VISA.
FREQUENTLY ASKED QUESTIONS
I have experience working across various industries including but not limited to technology, healthcare, fashion, hospitality, and non-profit organizations.
When it comes to branding projects, I believe in delving deep into understanding the client's brand identity, target audience, and market positioning. I strive to create cohesive visual identities that effectively communicate the brand's values and personality across various touchpoints, including logos, color palettes, typography, and brand guidelines.
Certainly! My design process typically involves understanding the client's needs and objectives, conducting research, brainstorming ideas, sketching concepts, refining designs, and delivering high-quality final products.
LET'S GET TO WORK
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