Evolution,
Refined.

CREATIVE DIRECTOR / TASTEMAKER / BRAND BUILDER

As a creative Howitzer, I've spent my career building brands, campaigns and experiences around ideas. AI didn't change that. It just gave me a much bigger toolbox.

My Portfolio is

HUGE

(Here are my top 3)

1/3 : The Alien

OUT OF THIS WORLD

An otherworldly campaign for a one-of-a-kind athlete. “The Alien” brings Victor Wembanyama’s larger-than-life presence into a bold visual world, introducing his signature shoe through a story that feels as extraordinary as his game.

Built around the idea that some talent simply defies explanation, the campaign turns a product launch into a close encounter—blending basketball, science fiction, and spectacle.

2/3 : Thrifty - Just Right

It's Just Right

A classic fairy tale, reimagined for the road. Starring Kenan Thompson as “Goldi,” this national campaign follows his search for a rental car that’s just right.

I led the concept, art direction, and execution—bringing the story to life through a custom suit, a purpose-built set, and an animatronic bear. The result: an award-winning campaign with a familiar story and a fresh sense of humor.

3/3 : Patron Tequila

Made for any occasion.

I worked across the entire Patrón website, from concept and design through execution and a successful launch. The experience served personalized content based on time of day, location, and individual interests—making each visit feel relevant to the person behind the screen.

From the overall creative direction to the smallest interactions, I helped bring every element together into a cohesive experience that invited visitors to explore Patrón on their own terms.

DAY

NIGHT

Patrón daytime mobile website: beach party, tequila, cocktails and social content

Patrón nighttime mobile website: tequila tasting, silver tequila, cocktails and social content

MORE WORK MORE WORK
MORE WORK MORE WORK
MORE WORK MORE WORK
MORE WORK MORE WORK
MORE WORK MORE WORK
MORE WORK MORE WORK

Harbinger

Car2Go

Thrifty

Send a Jart

Dirty Boxing Championship

Dirty Boxing Championship

Conor McGregor

Patron Tequila

AT&T

Kanpai Pandas

Tortilla Bendita

Tortilla Bendita

Possible

KMFA

My portfolio is pretty extensive so i made "snapshot" pages if you are looking for something specific.

BRAND EXPERIENCE

I was born to create cool things and I won't stop until well... I can't. I specialize in creating tech forward design and concepts that people can feel and experience.

+ 15+ years' experience
+ 1000s campaigns launched
+ Fortune 500 to startup experience
+ Award winning work

LET'S GET TO WORK

CONTACT ME

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