Branding, Broadcast, Motion

Thrifty Just Right

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I came up with the concept of “Just Right” for Thrifty car rental. The premise is a modern day version of the Goldilocks fairytale but staring Kenan Thompson of SNL fame. The shoot involved an elaborate set, interesting vehicles and an animatronic baby bear! I handled all creative direction / Art direction and design for this campaign.


  • Regional Gold Addy

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Branding, Broadcast, Motion