FIRST STEP DOOSIES
I worked on crafting the "Stand Up to Winter" campaign, highlighting the brand's industry-leading winter traction products through a series of humorous videos that showcased the consequences of taking on icy conditions without them. The work extended beyond video into social media, digital advertising, and a redesigned website, creating a cohesive campaign that helped drive both in-store and online sales. Recognition: CA Exhibit National ADDY Award
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