MUSIC MOVES

For five decades, KMFA has served as Austin’s home for classical music, growing alongside the city’s unique creative spirit. To strengthen that connection, we developed a brand platform that celebrated the harmony between classical tradition and Austin’s unconventional character. The campaign highlighted local personalities, uncovered unexpected stories from the world of classical music. We also created an interactive app that matched Austin landmarks and attractions with curated classical compositions, encouraging residents to explore the city through music.